Welcome to the Jason Goodale State Farm office! I'm Jason Goodale, and with over 28 years of experience in the insurance industry, I'm proud to help individuals, families, and businesses protect what matters most.

As a lifelong Michigander who grew up in Kalkaska, I have a strong connection to Northern Michigan and the communities we serve. I earned my degree in Business Administration from Davenport University and have held several roles throughout my State Farm career, including corporate auto, team management, and agent support. These experiences have helped shape my approach to insurance, with a focus on understanding customer needs, building relationships, and providing personalized service.

In December 2011, I had the opportunity to open my own State Farm agency in Gaylord, Michigan. Since then, my team and I have enjoyed getting to know our customers and helping them navigate their insurance options. Whether you're looking for Auto Insurance, Homeowners Insurance, Life Insurance, Business Insurance, or coverage for recreational vehicles like snowmobiles, ATVs, side-by-sides, campers, and motorhomes, we're here to help you explore coverage options that fit your needs.

Family is a big part of who I am. My wife, Kim, and I have been married for over 32 years, and we're proud parents of two adult children, Daniel and McKenna. One of the things I enjoy most about my career is having the opportunity to work alongside my son Daniel, who is also part of our office team.

Outside of work, you'll often find me golfing, boating, traveling, riding my motorcycle, or spending time with family and friends. Living in Northern Michigan offers so many opportunities to enjoy the outdoors, and I'm grateful to call this area home.

At our office, we believe insurance is about more than policies—it's about people. My team and I take pride in creating a welcoming environment where customers feel comfortable asking questions, reviewing their coverage, and discussing what's important to them. We're committed to providing friendly, dependable service and helping customers make informed insurance decisions through every stage of life.

Whether you're new to State Farm, looking for a quote, or simply ready to review your current coverage, we'd love the opportunity to connect. Give our Gaylord office a call or stop by to meet our team. We look forward to getting to know you and helping you protect what matters most.